Full service
18.47¢
per kWh, 2025 average revenue
$128.22 / month at 694 kWh
Price +9.4% from 2024
Investor Owned · 440,746 residential customers · Wisconsin
EIA respondent: Wisconsin Power & Light Co. Reviewed October 14, 2026.
In 2025, Wisconsin Power & Light reported 440,746 residential full service customers under the EIA name Wisconsin Power & Light Co. Average revenue was 18.47¢ per kWh. The average monthly bill in that filing was $128.22 for 694 kWh.
18.47¢ is about even with Wisconsin's 2025 statewide residential average of 18.08¢. In July 2026 the state residential price was 19.06¢, versus 18.25¢ a year earlier (+4.4%). The utility number is a 2025 annual average. The state number is one later month. They answer different questions.
From 2024 to 2025, the average monthly bill for full service changed +12.8%. Average use changed +3.1% and average price changed +9.4%. Holding the 2024 price fixed, the usage change accounts for $3.57 a month. The price change, applied to 2025 usage, accounts for $10.98.
EIA Form 861, 2025 final · Reviewed October 14, 2026
EIA Electric Power Monthly, Table 5.6.A · Reviewed October 14, 2026
Full service
18.47¢
per kWh, 2025 average revenue
$128.22 / month at 694 kWh
Price +9.4% from 2024
Investor-owned base rates are usually set in a state docket. Riders can change outside a full rate case. Average revenue per kilowatt-hour is total residential revenue divided by residential sales. It is not a tariff schedule.
| Service | Customers | Price | Monthly use | Monthly bill | Vs 2024 price |
|---|---|---|---|---|---|
| Full service | 440,746 | 18.47¢ | 694 kWh | $128.22 | +9.4% |
EIA-861 sales to ultimate customers, 2025 final, compared with 2024 · Reviewed October 14, 2026
Revenue 678,136 thousand dollars. Sales 3,671,311 MWh. Customers 440,746. Cents per kWh = revenue ÷ megawatt-hours × 100. Monthly bill = revenue × 1,000 ÷ customers ÷ 12.
From 2024 to 2025 the average full service bill at Wisconsin Power & Light moved +12.8%, from $113.70 to $128.22. Holding the 2024 price fixed, the usage change of +3.1% is worth $3.57 a month. The price change of +9.4%, from 16.89¢ to 18.47¢, is worth $10.98 on 2025 usage.
18.47¢ per kWh is about even with Wisconsin's 2025 residential average of 18.08¢. July 2026 in the state was 19.06¢, versus 18.25¢ a year earlier (+4.4%). The utility figure is a full year of average revenue. The state figure is one later month. A household that uses more than 694 kWh will not land on $128.22.
440,746 residential customers were on Wisconsin Power & Light full service in 2025, at 18.47¢ per kWh. That average folds in the customer charge and whatever riders the utility booked as residential revenue. It is not the last block on a tiered tariff.
Wisconsin Power & Light customers average 694 kWh a month in the 2025 filing. Wisconsin households statewide averaged 667 kWh. Electric heat, a heat pump, or a cold snap sits well above a 12-month average, which is why a January bill and a May bill are not a rate case.
EIA's 2025 dynamic-pricing file shows residential time-of-use activity at Wisconsin Power & Light, with 5,123 residential customers enrolled in dynamic pricing. The expensive window is in the tariff, not in that enrollment count. Shifting a dishwasher or an EV charger only helps if you are actually on that schedule.
EIA-861 2025 and 2024 residential sales · Reviewed October 14, 2026
Needs verification No rate case for Wisconsin Power & Light has been reviewed for this page. Orders and pending dockets are public at Public Service Commission of Wisconsin. Investor-owned base rates are usually set in a public docket. Municipal and cooperative rates may be set by a city or a co-op board instead. Which body sets this utility's rates needs verification.
Public Service Commission of Wisconsin · Reviewed October 14, 2026
LIHEAP is the federal bill program, and the state contact list is the place to start. A Wisconsin Power & Light income discount, medical baseline, or budget-billing rule was not retrieved from Public Service Commission of Wisconsin. That offer needs verification.
LIHEAP · Reviewed October 14, 2026
| Monthly use | Estimated bill |
|---|---|
| 500 kWh | $92.35 |
| 750 kWh | $138.53 |
| 1,000 kWh | $184.70 |
| 1,500 kWh | $277.05 |
| 2,000 kWh | $369.40 |
Usage times the average price. At very low use, a real bill is often higher because a fixed customer charge does not shrink. The tariff needs verification.
In 2025, Wisconsin Power & Light reported 440,746 residential full service customers under the EIA name Wisconsin Power & Light Co. Average revenue was 18.47¢ per kWh. The average monthly bill in that filing was $128.22 for 694 kWh. 18.47¢ is about even with Wisconsin's 2025 statewide residential average of 18.08¢. In July 2026 the state residential price was 19.06¢, versus 18.25¢ a year earlier (+4.4%). The utility number is a 2025 annual average. The state number is one later month. They answer different questions. From 2024 to 2025, the average monthly bill for full service changed +12.8%. Average use changed +3.1% and average price changed +9.4%. Holding the 2024 price fixed, the usage change accounts for $3.57 a month. The price change, applied to 2025 usage, accounts for $10.98.
Using 2025 EIA-861 revenue and sales, the full service average was 18.47¢ per kWh. Average use was 694 kWh a month and the average bill was $128.22. This folds in whatever customer charges and riders the utility reported. It is not the marginal rate on your tariff.
The full service average price changed +9.4% from 2024 to 2025, from 16.89¢ to 18.47¢. That is average revenue per kilowatt-hour, not a commission order. No 2025–2026 order for this utility was retrieved for this page. A separate rider can still move a single month.
LIHEAP is the federal program for home energy bills (https://www.acf.hhs.gov/ocs/programs/liheap). Wisconsin Power & Light may also offer an income-qualified discount, budget billing, or a medical baseline. The current offer, income cutoff, and how to apply need verification with the state LIHEAP office and Public Service Commission of Wisconsin.
Large computing load is raising U.S. electricity demand, and regulators can later recover new generation and wires costs from customers. EIA has not published a dollar line that isolates data centers on this utility's residential bill. That pass-through needs verification.