Bundled retail service
17.30¢
per kWh, 2025 average revenue
$199.44 / month at 1,153 kWh
Price +5.7% from 2024
Retail Power Marketer · 1,256,488 residential customers · Massachusetts
Why is my Direct Energy Services electric bill so high?
EIA respondent: Direct Energy Services. Reviewed October 14, 2026.
Direct Energy Services did not have one residential price in 2025. EIA keeps the service types separate. 259,458 bundled retail service customers averaged 17.30¢ per kWh and $199.44 a month; 997,030 energy supply customers averaged 13.32¢ per kWh and $89.12 a month. A blended average would describe neither bill. The legal name in the filing is Direct Energy Services.
Massachusetts's 2025 statewide residential average was 30.41¢. July 2026 was 30.49¢, versus 30.07¢ in July 2025 (+1.4%). Compare each Direct Energy Services service type with those figures on its own.
From 2024 to 2025, the average monthly bill for bundled retail service changed +9.6%. Average use changed +3.7% and average price changed +5.7%. Holding the 2024 price fixed, the usage change accounts for $6.70 a month. The price change, applied to 2025 usage, accounts for $10.74.
EIA Form 861, 2025 final · Reviewed October 14, 2026
EIA Electric Power Monthly, Table 5.6.A · Reviewed October 14, 2026
Energy supply
13.32¢
per kWh, 2025 average revenue
$89.12 / month at 669 kWh
Price +1.1% from 2024
The rate on the record
EIA classifies this respondent as a retail power marketer. Average revenue per kilowatt-hour is total residential revenue divided by residential sales. It is not a tariff schedule.
| Service | Customers | Price | Monthly use | Monthly bill | Vs 2024 price |
|---|---|---|---|---|---|
| Bundled retail service | 259,458 | 17.30¢ | 1,153 kWh | $199.44 | +5.7% |
| Energy supply | 997,030 | 13.32¢ | 669 kWh | $89.12 | +1.1% |
EIA-861 sales to ultimate customers, 2025 final, compared with 2024 · Reviewed October 14, 2026
By state
| State | Service | Customers | Price | Monthly bill |
|---|---|---|---|---|
| MA | Energy supply | 610,227 | 14.71¢ | $91.69 |
| NY | Energy supply | 83,925 | 13.17¢ | $69.55 |
| OH | Energy supply | 78,126 | 9.54¢ | $76.10 |
| PA | Energy supply | 70,273 | 11.26¢ | $107.01 |
| NH | Energy supply | 53,608 | 12.78¢ | $83.22 |
| IL | Energy supply | 42,984 | 11.43¢ | $84.90 |
| CT | Energy supply | 37,918 | 11.08¢ | $85.60 |
| MD | Energy supply | 8,354 | 10.89¢ | $106.56 |
| NJ | Energy supply | 6,882 | 16.52¢ | $118.05 |
| DE | Energy supply | 2,634 | 13.85¢ | $120.51 |
| RI | Energy supply | 1,624 | 15.35¢ | $100.17 |
| DC | Energy supply | 475 | 14.18¢ | $129.25 |
| TX | Bundled retail service | 259,458 | 17.30¢ | $199.44 |
Audit the bundled retail service average
Revenue 620,941 thousand dollars. Sales 3,588,954 MWh. Customers 259,458. Cents per kWh = revenue ÷ megawatt-hours × 100. Monthly bill = revenue × 1,000 ÷ customers ÷ 12.
Audit the energy supply average
Revenue 1,066,224.5 thousand dollars. Sales 8,002,410 MWh. Customers 997,030. Cents per kWh = revenue ÷ megawatt-hours × 100. Monthly bill = revenue × 1,000 ÷ customers ÷ 12.
Why a Direct Energy Services bill moved
The average bill fell, and the price piece is separate
Direct Energy Services reported a energy supply average of $89.12 a month in 2025, −3.2% from $92.04 in 2024. Holding the 2024 price fixed, the usage change of −4.2% is worth −$3.89 a month. The price change of +1.1%, from 13.18¢ to 13.32¢, is worth $0.96 on 2025 usage.
Below the Massachusetts average
13.32¢ per kWh is below Massachusetts's 2025 residential average of 30.41¢. July 2026 in the state was 30.49¢, versus 30.07¢ a year earlier (+1.4%). The utility figure is a full year of average revenue. The state figure is one later month. A household that uses more than 669 kWh will not land on $89.12.
This row is the retail plan, not the wires
Direct Energy Services is an EIA retail power marketer. The 2025 bundled average, 13.32¢ per kWh across 997,030 customers, is plan revenue. In Texas and other choice markets the transmission and distribution utility still bills a delivery charge, either inside the plan or beside it. Whether a quoted cents-per-kWh already includes delivery needs verification on that plan's electricity facts label.
Needs verification
Season
Direct Energy Services customers average 669 kWh a month in the 2025 filing. Massachusetts households statewide averaged 596 kWh. Electric heat, a heat pump, or a cold snap sits well above a 12-month average, which is why a January bill and a May bill are not a rate case.
Data-center load is not a line on this bill
National electricity demand is rising, and EIA points to large computing facilities. No retrieved order isolates a data-center dollar on a Direct Energy Services residential account. That pass-through needs verification.
Needs verification
EIA-861 2025 and 2024 residential sales · Reviewed October 14, 2026
Rate cases and hikes
Needs verification No rate case for Direct Energy Services has been reviewed for this page. Orders and pending dockets are public at Massachusetts Department of Public Utilities. Investor-owned base rates are usually set in a public docket. Municipal and cooperative rates may be set by a city or a co-op board instead. Which body sets this utility's rates needs verification.
Massachusetts Department of Public Utilities · Reviewed October 14, 2026
Assistance
LIHEAP is the federal bill program, and the state contact list is the place to start. A Direct Energy Services income discount, medical baseline, or budget-billing rule was not retrieved from Massachusetts Department of Public Utilities. That offer needs verification.
LIHEAP · Reviewed October 14, 2026
How to lower the bill
- Read the kilowatt-hours against this filing's average of 669 kWh a month. If your use is the thing that moved, the dollar total can rise on an unchanged rate.
- Ask the retailer whether the quoted price includes the utility delivery charge. The EIA average on this page does not answer that plan-design question.
- The wires charge depends on the address. Oncor's April 2026 delivery increase is PUCT Docket 58306. CenterPoint Houston's residential distribution recovery factor of 0.4944 cents per kWh, for meters read on and after June 1, 2026, is Docket 59424. Neither docket sets this retailer's energy price.
- In Massachusetts, electric resistance heat dominates a winter bill. A heat-pump rate, where one is actually on the tariff, prices that usage differently from ordinary residential service. Confirm you are enrolled before you count on it.
- Start with LIHEAP for Massachusetts (https://www.acf.hhs.gov/ocs/map/liheap-map-state-and-territory-contact-listing). A Direct Energy Services discount beyond that program needs verification.
- If the read is marked estimated, the next actual read can true the account up or down. The tariff rule for that true-up needs verification.
Bundled retail service at the 2025 average price
| Monthly use | Estimated bill |
|---|---|
| 500 kWh | $86.50 |
| 750 kWh | $129.75 |
| 1,000 kWh | $173.00 |
| 1,500 kWh | $259.50 |
| 2,000 kWh | $346.00 |
Usage times the average price. At very low use, a real bill is often higher because a fixed customer charge does not shrink. The tariff needs verification.
Energy supply at the 2025 average price
| Monthly use | Estimated bill |
|---|---|
| 500 kWh | $66.60 |
| 750 kWh | $99.90 |
| 1,000 kWh | $133.20 |
| 1,500 kWh | $199.80 |
| 2,000 kWh | $266.40 |
Usage times the average price. At very low use, a real bill is often higher because a fixed customer charge does not shrink. The tariff needs verification.
Questions people ask
Why is my Direct Energy Services electric bill so high?
Direct Energy Services did not have one residential price in 2025. EIA keeps the service types separate. 259,458 bundled retail service customers averaged 17.30¢ per kWh and $199.44 a month; 997,030 energy supply customers averaged 13.32¢ per kWh and $89.12 a month. A blended average would describe neither bill. The legal name in the filing is Direct Energy Services. Massachusetts's 2025 statewide residential average was 30.41¢. July 2026 was 30.49¢, versus 30.07¢ in July 2025 (+1.4%). Compare each Direct Energy Services service type with those figures on its own. From 2024 to 2025, the average monthly bill for bundled retail service changed +9.6%. Average use changed +3.7% and average price changed +5.7%. Holding the 2024 price fixed, the usage change accounts for $6.70 a month. The price change, applied to 2025 usage, accounts for $10.74.
What was Direct Energy Services's average residential rate?
Using 2025 EIA-861 revenue and sales, the energy supply average was 13.32¢ per kWh. Average use was 669 kWh a month and the average bill was $89.12. This folds in whatever customer charges and riders the utility reported. It is not the marginal rate on your tariff.
Did Direct Energy Services raise rates?
The energy supply average price changed +1.1% from 2024 to 2025, from 13.18¢ to 13.32¢. That is average revenue per kilowatt-hour, not a commission order. No 2025–2026 order for this utility was retrieved for this page. A separate rider can still move a single month.
What bill assistance can Direct Energy Services customers ask about?
LIHEAP is the federal program for home energy bills (https://www.acf.hhs.gov/ocs/programs/liheap). Direct Energy Services may also offer an income-qualified discount, budget billing, or a medical baseline. The current offer, income cutoff, and how to apply need verification with the state LIHEAP office and Massachusetts Department of Public Utilities.
Are data centers why this bill went up?
Large computing load is raising U.S. electricity demand, and regulators can later recover new generation and wires costs from customers. EIA has not published a dollar line that isolates data centers on this utility's residential bill. That pass-through needs verification.